When companies come to me for growth advice, they typically ask:
“What’s the one thing I can do tomorrow to get 10 million users? Which channels should I use? Which tactics?”.
It doesn’t work that way. Growth is not a one-time gimmick. To get 1000% growth, there is no silver bullet.
Growth comes from adopting the right psychology. The right mindset. From an approach you bring to your daily work consistently for years. Tactics change and become outdated, but growth is an endless creative endeavor. You have to develop your psychology for that.
We’ve seen that high-performance growth psychology has five hallmarks.
- Language first
- Empathy for users
- Always be moving
- Data love
- Sustain pain of failure
There are the five mindsets we spend the most time trying to communicate to teams. They seem deceptively simple on the surface. However, once you try to implement them, like many things of real value, they become more complex. We’ve unpacked them in detail below to help you put them into practice.
