The 19 Channels You Can Use to Get Traction
In Traction(the book), we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key introductory chapters explaining how to find the 1 traction channel that will lead to explosive growth for your business. Here we have enumerated all 19 traction channels and some of the people we […]

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Hussein Hallak

The 19 Channels You Can Use to Get Traction

In Traction(the book), we have a chapter on each of the 19 customer acquisition channels you can use to get traction, along with 5 key introductory chapters explaining how to find the 1 traction channel that will lead to explosive growth for your business.

Here we have enumerated all 19 traction channels and some of the people we interviewed for each, so that you can have an easy traction channel list to use when brainstorming marketing test ideas:

Targeting Blogs

Targeting blogs prospective customers read is one of the most effective ways to get your first wave of customers. Popular startups like Codecademy, Mint, and reddit all got their start by targeting blogs.

Noah Kagan, Mint’s former director of marketing, told us how he targeted niche blogs early on, and how this strategy allowed Mint to acquire forty thousand customers before launching.



The only startup course inspired from the experience of helping more than 3500 entrepreneurs of which 300 have grown their startups to Seed and Series A stage and raised over $300 Million in funding.


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