Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere… and companies are using them to explain what their product or service is in hopes that it will boost their conversion rate.
We use the video above on the Crazy Egg homepage, and it works so well that the video drives an extra $21,000 a month in new income.
So, why not to create one of these explainer videos for you site? If it works for Crazy Egg, Dropbox, and even hosting companies, it must work for you, right?
The reality is most explainer videos won’t boost your conversion rate or make you more money. It isn’t because the idea sucks, but it’s because you are likely to take the wrong approach to making the video.
Here’s how you can create an explainer video that’ll convert