Product Analytics is Useless. Let’s Fix That.
Here’s a dirty little secret: Product Analytics is useless. It’s strange, right? After all, we’re a Product Analytics company. We literally built a tool that delivers product analytics in a new way.  Recently, though, we’ve been looking at the analytics landscape and making some realizations. Primary among these is despite the transformative power analytics has […]

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Hussein Hallak

Product Analytics is Useless. Let’s Fix That.

Here’s a dirty little secret: Product Analytics is useless.

It’s strange, right? After all, we’re a Product Analytics company. We literally built a tool that delivers product analytics in a new way. 

Recently, though, we’ve been looking at the analytics landscape and making some realizations. Primary among these is despite the transformative power analytics has on product development—analytics are like a superpower for product—most of the time analytics ends up doing far less for its users than it could.

Why is this? In our experience, product analytics is useless because of a simple mistake companies (and people) tend to make, over and over. (It also happens to be a mistake promoted by marketing departments everywhere.) It’s this:

THE TOOL IS NOT THE ACTION



The only startup course inspired from the experience of helping more than 3500 entrepreneurs of which 300 have grown their startups to Seed and Series A stage and raised over $300 Million in funding.


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