The COVID-19 pandemic has created a global health and economic crisis that has placed us all on war footing, and companies are at the frontline. JUST Capital knows that companies face unprecedented operational and financial challenges and are making difficult decisions each day, including how to support their workers, customers, and communities in the face of declining revenues. We also know that each company, and each industry, is different and so options available to some may not be available to others. The stark reality is that the strategic decisions companies, along with the government and civil society, make today will ripple across our economic system for years to come.
JUST Capital has always aspired to elevate the values and priorities of the American people to help guide corporate decision making and just business behavior. In these trying times, as business leaders are struggling to understand what is “just,” we’ve created the following guiding principles. These are embedded in the very essence of stakeholder capitalism and built around five years of public opinion research on what constitutes just business behavior. They are meant to help guide CEOs and corporate leaders as they craft their strategic responses to the coronavirus pandemic and likely recession.
As a companion to these principles, JUST has also created an ongoing digital tracker of corporate responses to the COVID-19 crisis to assess what’s happening on the ground, elevate best practices, and share what good looks like in this rapidly shifting landscape. We’ve also highlighting how some of America’s largest companies have already embraced these principles in their initial responses to the coronavirus.