As an early stage Founder, you need to get inside the heads of VCs. Like you, VCs have a job to do, and they have a limited number of meetings they can take. So once they get introduced to you, the first thing they need to do is decide whether to have a meeting with you… or not.
A typical VC might get introduced to 1,000 companies per year, meet with 200, and invest in 4. That means 80% of the time they will decide not to meet with a company when introduced.
How do they decide whether to take a meeting or not? Every investor is different, and most VCs don’t have a formula. Most do it by gut instinct.
But there are twelve pieces of information that VCs are typically interested to know right up front in order to decide whether to take a meeting. They might not always even know it on a conscious level, but these twelve questions are like an algorithm running in the background when they’re deciding to take a meeting.
Any one of them can get you the meeting, so make sure they can quickly see all twelve when you get introduced to them.
Last year we launched a fundraising pitch tool called The Company Brief to help Founders increase the chances they get the meeting by succinctly communicating those twelve pieces of information to VCs. The Company Brief is always free and is now being used by 1,000’s of founders, growing at 10% per month.