How to Stop Playing ‘Target Market Roulette’: A new addition to the Lean toolset
Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies — large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas — to write down all the […]

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Hussein Hallak

How to Stop Playing ‘Target Market Roulette’: A new addition to the Lean toolset

Modern entrepreneurship began at the turn of this century with the observation that startups aren’t smaller versions of large companies — large companies at their core execute known business models, while startups search for scalable business models. Lean Methodology consists of three tools designed for entrepreneurs building new ventures:

These tools tell you how to rapidly find product/market fit inside a market, and how to pivot when your hypotheses are incorrect. However, they don’t help you figure out where to start the search for your new business.



The only startup course inspired from the experience of helping more than 3500 entrepreneurs of which 300 have grown their startups to Seed and Series A stage and raised over $300 Million in funding.


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