- We’ve put together an operational checklist to help consumer goods companies frame their immediate response to the COVID-19 pandemic and their planning for an eventual recovery and beyond.
- Key actions include empowering your emergency response team, reviewing and adapting production plans, turbocharging logistics flexibility and adjusting commercial strategy.
- The crisis is a defining leadership moment in consumer products. Above all, the safety of employees, customers and business partners will remain paramount.
The COVID-19 viral disease has now evolved from a looming threat to a real and present danger for consumers and companies alike. With nearly 120,000 people infected across at least 114 countries as of March 11, the World Health Organization has officially classified the disease as a pandemic.
Bain & Company’s Situational Threat Report Index, which combines official data with our own modeling, is continuing to evaluate COVID-19’s effect on global business, grading it from 0 (a negligible threat) to 10 (severe global recessionary conditions). As of March 12, the index stood at 6, with sustained transmission likely in multiple nations (see Figure 1).