As Founders ourselves, we started 10 venture-backed companies that exited for over $10 Billion. During that time as Founders and now as VCs, we’ve seen 16 counterintuitive lessons in pitching VCs that increase your odds of success. Today we’re sharing them for the benefit of the entire founder community.

Today, I want to share some of the non-obvious lessons I’ve learned from many years of being a 4-time founder/CEO and an investor in over 100 companies.

While NFX can’t invest in every company we meet, we hope Founders everywhere can use these lessons to put themselves in the best position possible for a successful fundraise.